Communication – What business depends on 1

Communication - What business depends on
Communication is the heart of  business. Your business is  your big idea – your vision –  made tangible as products and services, processes and people interacting with other people called customers. Your success depends on how clear and  powerful your vision is – and how well you communicate it. You need to create the right ...

What does digital mean to us?

What does digital mean to us?
 Some thoughts from the Chalkface. I’ve spent most of the Autumn teaching various flavours of Marketing at the Business School in Southampton. Introduction to, Entrepreneurial, Digital and above all the use of metrics. One of the big ideas floating around at present is the difference between value and worth and how co-creation changes the type ...

New Grants available for West Sussex Businesses

West Sussex county council have put aside a further pot of £600,000  to help businesses to start-up and to grow in West Sussex. This programme is for start-ups, early-stage companies (1-2 years) and  established and growing businesses in West Sussex that are SMEs. Job creation is the key The proposal must create or safeguard jobs ...

Recruiting for attitude, vision and internal branding.

People who share and promote your vision One of the projects I’m involved with right now is giving face to face business advice to local companies via a couple of county council schemes, one of which involves monitoring the progress of companies in receipt of development grants. I recently had follow up meetings with a ...

Funded face to face business advice for West Sussex Businesses

If you are a small business in West Sussex, you can get two 1 hour face to face advice sessions for £25 the pair. funded by the West Sussex County Council “Be the Business” Programme Bring your business problem to one of our expert advisers who all have many years business experience and will help ...

Entrepreneurial Marketing

We all have the experience that marketing in small companies never happens in quite the same way as the textbooks tell you to do it. You may have wondered why. Put baldly, the official view of marketing was developed by and for large US companies selling consumer goods to a captive audience. They have the ...

Funded Business Support in West Sussex – Clinics, Workshops – even grants!

Funded Business Support in West Sussex - Clinics, Workshops - even grants!
West Sussex County Council  have created a fund to aid small businesses in the county in partnership with Chichester University, Sussex Enterprise and the organisation I work with, Branduin Business Support. Some of this money is earmarked to support specific projects and some is aimed at more general business support.   The business support strand will ...

Collaboration in small businesses – a University white paper available as a free download

Collaboration in small businesses - a University white paper available as a free download
As you know I do a lot of research projects with Universities into how small companies use the internet. Most of this is about marketing but we also did a study into how small companies use internet tools for collaboration. This research is written up  in the Journal of Small Business and Enterprise development. The ...

3 Routes to funded business consultancy

3 Routes to funded business consultancy
3 Routes to funded business consultancy Today, the amount of business support available to small companies that want to grow is a shadow of its former self. The coalition has administered the coup de grace to a Business Link that had been systematically run down by the Blair / Brown junta who didn’t believe in ...

Social Media (aka web 2.0) and small business collaboration

Social Media (aka web 2.0) and small business collaboration
One of the exciting things that doesn’t get talked about much is the way  small companies have used the communication possibilities of web 2.0 or social media as we call it these days for collaboration. We recently published a paper in the Journal of Small Business and Enterprise Development  based on talking to 12 companies that ...

What You Probably Never Knew Lurked Within Google Analytics! | Business News, Articles & Blogs | SunZu

Useful post on the new Social Media site Sunzu (Ecademy as was) from Ruth Cheesely talking about all kinds of wonderful wheezes within Google analytics. What You Probably Never Knew Lurked Within Google Analytics! | Business News, Articles & Blogs | SunZu.

9 Things to do to boost your social media standing (B2C)

9 Things to do to boost your social media standing (B2C)
Social Media Marketing Cheat Sheet – Business to Consumer This one pager does not pretend to be a complete guide to social media – it simply points out the absolute essentials to get you started. If you are selling items from web site what you want from a web presence is a)      To be found ...

Business Communication – Social Media Marketing Cheat Sheet – B2B 1

Business Communication - Social Media Marketing Cheat Sheet - B2B
Social Media Marketing Cheat Sheet – Business to Business This does not pretend to be a complete guide to social media – it simply points out the absolute essentials to get you started. In the business to business world most of your business is going to be generated face to face or via referrals. So ...

What makes material stand out?

Its important to understand the psychology of what gets noticed when you are creating copy. People take notice of things that come early on in the presentation, things that come at the end, things that get repeated and things that stand out. They are also very favourably impressed by clarity. All of our research shows ...

Everything you need to know about Google + Communities

It really has been a long time coming for Google to launch their Google + “Communities”. It’s hard to believe that it took them more than a year to come u … AlanRae‘s insight: Interesting post on the basics of Google + communities from my friend Lilach Bullock See on www.socialable.co.uk

Thomas Power – Google+ – The Rise and Rise of Google+ 2011 to 2018 Having built and…

The Rise and Rise of Google+ 2011 to 2018 Having built and sold a social network, 1998-2011, I understand with deep insight and painful practical… AlanRae‘s insight: Well here’s an interesting think piece from someone who’s been mulling this over for ages. Well worth a read IMHO. See on plus.google.com

Benefits of Curation

As a business owner it’s likely you have to do the Sales and Marketing yourself. Probably you’ve had no formal training in either. Most of what’s around is aimed at marketing consumer goods but the chances are you are selling to other businesses – not to the general public. You know you get business by ...

14 Ways to Link Social and SEO | ClickZ

See on Scoop.it – Communication in Business Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Another Useful article about how properly tagged social media activity is now as important as linking strategy for effective SEO See on www.clickz.com

The Ultimate Guide to Developing Powerful Social Signals For SEO | Mesmerised! Media

See on Scoop.it – Communication in Business Fascinating article about how properly tagged social media activity is becoming as important as well sited inbound links See on www.mesmerised.co.uk

Sales and Marketing for the Business Owner – 1Man Brand

All the research shows that the top concern of small business owners is sales and marketing. However most of the training and consultancy materials are available are written by sales and marketing professionals – not business owners. Selling as a business owner is quite different to working as a sales man. However a lot of ...

Learn how to write and publish a book.

I’ve come to the realisation over the years that a book is probably the best business card/company brochure you can have. It allows you to give people you meet something substantial to remember you by – and if you run workshops it’s considerably cheaper to self publish a workbook than it is to print off ...